Success stories / 3 min read
Enhancing Holiday Magic: The Santa Claus Holiday Village's Journey to Direct Booking Success
At home at Santa's
Nestled in the captivating landscapes of Rovaniemi, Finland, lies the beloved Santa Claus Holiday Village, a quintessential Arctic retreat situated at the magical Arctic Circle. Managed by a family enterprise, Santa Claus Holiday Village Oy, this destination embodies the spirit of Christmas throughout the year. Offering a range of accommodations, from cosy cottages to luxurious suites, inviting guests to immerse themselves in the warmth and charm of traditional Finnish hospitality. Surrounded by the beauty of Lapland's northern wilderness, the village invites visitors to indulge in an enchanting land of Christmas dreams.
Santa Claus Holiday Village offers everything you could want for your dream family holiday: high-quality accommodation, wide range of activities, fantastic food and drinks, shopping - and, of course, the chance to meet Santa Claus at his home, here, right on the Arctic Circle.
Hear the hotelier
Let's now give word to Juhani Ikonen, Hotel Manager of the Santa Claus Holiday Village:
The Challenge
Prior to onboarding Profitroom, Santa Claus Holiday Village faced some challenges with their online presence. The website lacked vibrancy, making it harder to highlight the hotel's unique selling points, leading to fewer direct online bookings and more reservations via OTAs or offline. Additionally, the Booking Engine was not user-friendly, lacking the capability to showcase available offers. These factors limited the property's ability to fully engage with potential guests and capitalise on direct booking opportunities.
Enhancing the holiday magic
Impressed by Profitroom's track record of delivering high-quality websites, Santa Claus Holiday Village embarked on a partnership to revamp their online presence. Alongside their website overhaul, we implemented our intuitive Booking Engine 360, tailored to meet the property's specific needs and allowing guests to easily find an available room or the first possible date through Availability Assistance.
This effectively reduces offline inquiries and streamlines the reservation process as well as allows the property to highlight their unique selling points and limited promotions. This collaborative effort aimed to address the challenges faced by the property, leveraging Profitroom's expertise to optimise guest satisfaction and revenue generation.
Santa's little helpers
Partnering with Profitroom since 2021, with a vision to enhance direct sales and elevate guest experience, Santa Claus Holiday Village have been relying on our expertise. Having witnessed the success of Profitroom's solutions in neighbouring Lapland properties, the General Manager was eager to explore the possibilities for their own establishment.
To support the property and its team, Profitroom maintained consistent communication with Santa Claus Holiday Village. This enabled their dedicated Customer Success Manager to thoroughly analyse sales trends and together with the hotel General Manager effectively implement strategic initiatives, resulting in a substantial increase in direct online sales - and making Santa free to do what he's the best at: making children happy!
It's all about results
Since partnering with Profitroom, Santa Claus Holiday Village has seen a 15% increase in direct online bookings compared to the previous winter season, with 45% of online bookings originating from their website.
"The system is beautiful and works exceptionally well, providing us with all the tools we need to manage bookings efficiently. However, what truly sets Profitroom apart is their outstanding support. Every hotelier I've spoken to who uses Profitroom always praises their support team for being responsive, knowledgeable, and incredibly helpful. It's reassuring to know that we have such a dedicated team behind us” - Juhani Ikonen, Hotel Manager at Santa Claus Holiday Village.
The property has experienced significant year-on-year growth, with a 39% increase in bookings and a 64% increase in direct online revenue from 2022 to 2023.
The last winter season, offline and Booking Engine bookings comprised 60% of total bookings, while OTAs accounted for 40%. The emphasis on enhancing the booking flow and visibility on their website has yielded promising results, with direct bookings making up 38% of total bookings.
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