Simplifying Hotel Reservations | St Michael’s Resort Partner With Profitroom

Keen to simplify your booking process and drive revenue for your hotel?

Profitroom partnered with St Michael’s - a luxury resort located in Cornwall - to help streamline their online hotel reservations process, resulting in an overall online direct sales increase of more than 50%.

Here’s how St Michael’s Resort continues to benefit from Profitroom’s technology:

Introducing St Michael’s Resort

St Michael’s Resort is situated on the stunning Cornish coast, surrounded by endless white sands and with a breath-taking ocean view.

The resort, which offers a private health club complete with luxurious spa, gym and swimming pool, is an idyllic place to visit for ultimate relaxation. The spa has been given the prestigious title of being the best in the South West, featuring 10 tranquil treatment rooms and a large hydrotherapy pool. 

St Michael’s Resort has 92 opulent rooms where guests can spend quality time away from reality, as well as 30 privately-owned apartments.



Guests can enjoy a stunning menu in the Two Silver Star AA Rosette restaurant, Brasserie on the Bay, which overlooks the subtropical gardens and out on to the shimmering sea. Alternatively, they can dine in the kitchen garden, which has a Mediterranean influence - offering a holiday-abroad style atmosphere. 

So, how does a resort like St Michael’s manage its online hotel reservations system?

Simplifying Hotel Reservations: The Partnership

St Michael’s Resort launched its partnership with Profitroom in 2020, and it’s been uphill ever since. 

The resort began searching for a new, innovative brand, as their existing booking engine had limitations, was weak and wasn’t delivering.

The resort swiftly cut loose and implemented the Profitroom Booking Engine 360 following recommendations from other hotels, who’d been impressed with the technology’s functionality and adaptability.

Prior to onboarding Profitroom in September 2020, St Michael’s Resort offered no packages online. Now, 42% of their total online bookings are packages.

Tim Fryer, commercial director of St Michael’s Resort, said: “The integration process was seamless; Profitroom provided strong support and training - and subsequently, we rolled it out easily.

“The impact Profitroom had was obvious from day one.”

Hotel Reservations: The Online Customer Journey

The online customer journey can make or break the booking; if it’s overcomplicated, impersonal and too long, the likelihood of the customer completing their checkout will be significantly reduced.

Tim said, “The ideal online customer journey should be simple, engaging, intuitive and inclusive. 

- everything that Profitroom offers.”

St Michael’s Resort utilises the booking engine’s package options, creating as many as 10 at any one time.

The dynamic package options support the hotel in increasing its room occupancy and revenue as it allows the resort to market its products online, with clear calls to action that ensure the customer can book easily and quickly. 

One of the key features hotels look for in a booking engine is having one main operating system that integrates seamlessly with other systems. The back-end of Profitroom is streamlined and straight-forward, allowing for smooth integrations of other systems.

Profitroom Can Save You Time and Money

Profitroom’s solutions work to save you both time and money; the technology effortlessly streamlines the online booking system, reducing staffing rates and increasing the room occupancy. 

Tim said, “As a company, they’re forward-thinking and are continuously improving and innovating to keep up with the demand and competition.

“St Michaels’ Resort ADR is through the roof, and Profitroom made that possible.

“Profitroom enables the reservations team to concentrate on other areas of the workload behind the scenes, as it does the hard work for them and frees up their valuable time. 

“Profitroom can save your business the equivalent of half a full time employee.

“The automation saves time, and ultimately money; but more than that, it makes money.”

The St Michael’s Resort team has been so impressed with Profitroom, they’ve already started recommending and referring to other businesses.

Are you keen to implement easy hotel reservations for your website, too? Contact the Profitroom team to book your demo.